For years I led commercial strategy for some of Mexico's most important media companies (television, digital, advertising). I understood audiences, storytelling, and the power of an image to move people. But I was always on the business side of the lens, never behind it.
COVID-19 changed that. Grounded and without a commute, I picked up a camera almost by accident. I drove to the Pacific coast of Baja California and pointed it at the ocean.
I haven't stopped since.
The sea became my subject: its violence, its silence, its light at the exact moment before it disappears. The birds that navigate it. The landscapes that frame it. Every image in this collection was captured along the Pacific coast of Mexico, in conditions I often waited hours to find.
Each print is a limited edition of 40. Once they're gone, they're gone.
